Privacy notice: the hey dot waitlist

Heather Coetzer trading as hey dot. Last updated 5 November 2026.

This privacy notice tells you what to expect us to do with your personal information when you join the hey dot waitlist.

Contact details

Email: houseofheather88@gmail.com

What information we collect, use, and why

We collect or use the following information for service updates or marketing purposes:

• Your email address
• Your marketing preferences (for example, if you unsubscribe)
• Records of your consent: when you joined and when you confirmed your email address
• Your beauty profession (for example nails, lashes or brows), if you choose to tell us

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

• Your right of access: you have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
• Your right to rectification: you have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
• Your right to erasure: you have the right to ask us to delete your personal information.
• Your right to restriction of processing: you have the right to ask us to limit how we can use your personal information.
• Your right to object to processing: you have the right to object to the processing of your personal data.
• Your right to data portability: you have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
• Your right to withdraw consent: when we use consent as our lawful basis you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

### Our lawful bases for the collection and use of your data

Our lawful basis for collecting or using personal information for service updates or marketing purposes is:

• Consent: we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time, using the unsubscribe link in any of our emails or by emailing us.

Where we get personal information from

Directly from you.

How long we keep information

We keep your details until you unsubscribe, or for 12 months after hey dot launches, whichever comes first. If you don't confirm your email address, we delete your details after 30 days.

Who we share information with

### Data processors

Supabase Inc (database hosting; data stored in Frankfurt, Germany). They store our waitlist securely: your email address, your beauty profession if you told us, and when you joined and confirmed.

Resend Inc (email sending service, based in the United States). They send our emails to you, including the email asking you to confirm you've joined, and our updates about hey dot.

### Others we share personal information with

• Organisations we're legally obliged to share personal information with

We never sell your details or share them for anyone else's marketing.

Sharing information outside the UK

Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.

• Supabase Inc, a database and cloud storage provider, in Germany. How the transfer complies with UK data protection law: the country has been assessed as providing adequate protection (UK adequacy regulations).
• Resend Inc, an email sending service, in the United States. How the transfer complies with UK data protection law: adequate protection under the UK Extension to the EU-US Data Privacy Framework (the "UK data bridge").

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

• Hosting and infrastructure providers used by Supabase and Resend (for example Amazon Web Services), in the United States and the European Union. How the transfer complies with UK data protection law: the ICO's Addendum to the EU Standard Contractual Clauses.

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us at houseofheather88@gmail.com.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

The ICO's address: ICO Head Office, 4th Floor, No.3 Circle Square, 5 Hawkshaw Street, Manchester M1 7BL

Helpline number: 0303 123 1113

Website: https://www.ico.org.uk/make-a-complaint